With our experience in outsourcing and training in Market Access, we help foreign pharmaceutical companies that do not have an Italian division and Italian companies with small Market Access teams to successfully access the Italian market and maximize the potential of their products.
We take your business on the territory
Together with a network of experienced RAM and KAM, we are able to develop articulated, nationwide access projects. Whether your drug or device is specific to a rare disease, oncology or chronic condition, we accelerate regional access times with performance above industry averages.
Training in market access: all the skills you need
Our shadowing and training courses in Market Access are designed to provide your sales force with the knowledge and skills needed to succeed in the Italian pharmaceutical market. Our courses cover a wide range of topics, including:
- The notions for market access of health care products in Italy.
- Positioning and pricing strategies.
- “Payers” and different decision-making scenarios.
- The latest trends and regulations in Market Access.
Why trust us with your market access
More than a decade of experience in the industry has increasingly refined our knowledge of the Italian healthcare and pharmaceutical landscape.
Permanent and structured listening to the voice of people with pathologies and the associations that represent them allows us to always know the point of view and access issues of the end user of your drug or health technology.
Our analytical capabilities and vertical expertise in the healthcare and digital worlds enable us to put our knowledge to value in order to develop customized, need-driven projects that maximize benefits for all stakeholders.
Our latest example of enterprise Market Access support
A large pharmaceutical group found it necessary to adapt its internal organization to market fragmentation. Therefore, it asked for our support to speed up the access process of two drugs in the company’s formularies, obtain a detailed description of the access pathways and the necessary documentation in 66 centers in Italy.
Learn about other Patient Access services
In addition to market access training and market access staffing and outsourcing services, we are also involved in generating evidence to support the value of your technology and communicating it to relevant stakeholders.
Learn more: Assessment and value history • Communicating value: beyond pharmaceutical marketing